Is it Time for a CFO? Managing financial issues can take a toll on owners. Know when to turn to a pro.
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After five years in business, Zalmi Duchman needed help. On top of trying to grow his food delivery service in the Surfside, Fla., area, he was handling all of the reconciliation, payroll, projections and other financial matters.
Overwhelmed, Duchman decided to hire a chief financial officer in early August. But the decision wasn't easy. "I still don't know when I'll give him the login to my bank information," he says.
Figuring out whether to hire a CFO can be tough, especially because it's not a position that generates revenue, says Ren Carlton, founder of Dynamic Advisory Solutions, a Troy, Mich.-based CFO and business consulting firm, and author of Profitpreneurship--Creating a Business That Produces Outstanding Financial Results. However, an entrepreneur's ineffectiveness at trying to do it all is where a CFO can return on investment.