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Is Your Business Idea Good? Here's How to Find Out Should you continue to invest in your product or service, or move on to the next?

By Adam Bornstein

This story appears in the October 2019 issue of Entrepreneur. Subscribe »

Federico Gastaldi

Q: I've spent a year investing in a new product, but it just isn't getting anywhere. What's next? Do I just keep at it? -- Karl, Pittsburgh

In nearly 10 years of consulting, there's one question I wish more clients asked: Is my business idea a good fit for the market?

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