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Is Your Business Idea Good? Here's How to Find Out

Should you continue to invest in your product or service, or move on to the next?

learn more about Adam Bornstein

By Adam Bornstein

Federico Gastaldi

Opinions expressed by Entrepreneur contributors are their own.

Q: I've spent a year investing in a new product, but it just isn't getting anywhere. What's next? Do I just keep at it? -- Karl, Pittsburgh

In nearly 10 years of consulting, there's one question I wish more clients asked: Is my business idea a good fit for the market?

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