Is Your Business Idea Good? Here's How to Find Out Should you continue to invest in your product or service, or move on to the next?
By Adam Bornstein •
This story appears in the October 2019 issue of Entrepreneur. Subscribe »
Q: I've spent a year investing in a new product, but it just isn't getting anywhere. What's next? Do I just keep at it? -- Karl, Pittsburgh
In nearly 10 years of consulting, there's one question I wish more clients asked: Is my business idea a good fit for the market?
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