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Is Your Business Idea Good? Here's How to Find Out Should you continue to invest in your product or service, or move on to the next?
This story appears in the October 2019 issue of Entrepreneur. Subscribe »
Q: I've spent a year investing in a new product, but it just isn't getting anywhere. What's next? Do I just keep at it? -- Karl, Pittsburgh
In nearly 10 years of consulting, there's one question I wish more clients asked: Is my business idea a good fit for the market?
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