Make a Great First Impression You never get a second chance to grab your audience's attention, so give center stage to a headline that really turns heads.
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How do you get prospects to read your online press releases? Sway subscribers to open your online newsletters? Stop shoppers from leaving your website immediately? You write a headline that attracts attention. If you want your audience to take action, you've got to give them a reason to read on.
A headline is the first line of copy. It can be the title of a press release, the subject line of an e-mail or the first few words on a web page. It shouldn't sell your product or service, but it should compel readers to read a little more.
It should also be set apart from the rest of your copy. A press release title or e-mail subject line seems obvious enough. The headline on a web page could be a different font, size or color than the rest of the supporting copy. Grab the attention of readers visually as well as emotionally.
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