Make a Great First Impression
You never get a second chance to grab your audience's attention, so give center stage to a headline that really turns heads.
How do you get prospects to read your online press releases? Sway subscribers to open your online newsletters? Stop shoppers from leaving your website immediately? You write a headline that attracts attention. If you want your audience to take action, you've got to give them a reason to read on.
A headline is the first line of copy. It can be the title of a press release, the subject line of an e-mail or the first few words on a web page. It shouldn't sell your product or service, but it should compel readers to read a little more.
Cyber Monday Subscription Sale - Unlock this subscriber exclusive article and more for 50% off.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 50% off an annual subscription today. Just use code SAVE50 at checkout.
Entrepreneur Editors' Picks
-
How an Encounter With the 'Armpit of Destiny' Helped the Founder of Grubhub Take His Business From His Apartment to a $2 Billion IPO
-
You Can Train Your Brain to React to Stressful Situations Better. Here's the 3-Step Process.
-
How to Stay Organized and Productive While Working From Different Locations
-
A Disastrous Valentine's Day Inspired This Founder to Launch Her Own Floral Brand. It Became a Celebrity Magnet With Retail Revenue Up 450% Since 2019.
-
What Is Your Dream Job? Ask Yourself These 4 Questions to Find Out.
-
This Is the Crazy Process This Juice Franchise Went Through to Get USDA-Certified Organic. But It Sure Has Paid Off.
-
No One Would Rent Me a Café in Trendy NYC Neighborhoods, So I Tried Something Risky. Now I Have 3 Coffee Shops.
