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Creative Autoresponders Keep You on Customers' Minds Creative autoresponders are a surefire way to make customers remember you long after they've logged off your site.

By Catherine Seda

Opinions expressed by Entrepreneur contributors are their own.

When your website visitors subscribe to your newsletter, send you an e-mail or place an order, do they get only a boring confirmation e-mail in response? If so, you're missing easy promotional opportunities. Keep visitors' attention and get a competitive edge with creative autoresponders.

An autoresponder is an automatically generated e-mail triggered by your site visitors' action. You can set up multiple autoresponders, each with a valuable message. Make your auto-responder copy appropriate for the actions visitors take. Offer educational tips in response to information requests and buying incentives to sales transactions. See how many of these examples fit your business:

  • In your e-zine confirmation e-mail, include part or all of a previous e-zine's content.
  • Send people who download a free report and give you their e-mail address an important fact along with a link to your web page that sells a relevant product or service.
  • Send a "first-timer" discount offer to people who request a catalog.
  • Highlight your top shopping deals in order-confirmation e-mails.
  • Offer a few how-to tips in response to customer-service requests.

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