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Planning a hot new marketing program for 2002? Sometimes, evenwith the help of a qualified agency, what may at first look likebrilliant marketing moves can actually be big mistakes. Here'show to avoid four marketing blunders that can torpedo yourbest-laid plans.
1. The Wrong Message
One of the most imaginative TV commercials of the year randuring the Super Bowl. Dubbed "Running With theSquirrels," it was a parody of the running of the bullsthrough the streets of Pamplona, Spain, but instead of angry bulls,hundreds of squirrels chased runners through the ancient city.Unfortunately, the $6 million spot from EDS did little more thanentertain, because most viewers were left puzzling about what wasbeing sold.
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