Spill the Beans
If you share free information with potential customers, they're more likely to remember you when it's time to buy.
By Catherine Seda •
Opinions expressed by Entrepreneur contributors are their own.
Do your marketing campaigns promote offers that only apply to purchases? If you're not marketing free information, then you're not connecting with internet researchers on the verge of becoming internet shoppers.
When you give away information, it seems like you're sharing secret stuff. You're not, but that's the perception, because you're offering people value without asking them to open their wallets. Help people solve a problem or teach them something, and they'll want to learn about your company. Tips to try:
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
