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Marketing to Other Entrepreneurs If you're marketing to other business owners, you need to offer the 7 things they want most--and learn how you can deliver them.

By Kim T. Gordon

Opinions expressed by Entrepreneur contributors are their own.

For many business owners, marketing to fellow entrepreneurs is job one. The challenge is, entrepreneurs are time-strapped multitaskers who are also relatively risk-averse--making them a difficult audience to reach and persuade. Sound familiar?

If fellow entrepreneurs are your bread and butter, your marketing must meet their unique needs and requirements to motivate them to take action. Here are the top seven things entrepreneurs want from marketers, and important tips on how your marketing program can deliver them:

1. Increased sales: Most business owners say their primary objective is to increase sales. Will buying your product or service help your prospects achieve that goal? If the answer is yes, put that benefit front and center by making it one of your most important marketing messages. When you help your customers grow, you become an indispensable part of their success.

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