Entrepreneur Plus - Short White
For Subscribers

RSS Marketing Feed Frenzy More e-tailers are marketing with RSS--and finding success.

By Melissa Campanelli

Opinions expressed by Entrepreneur contributors are their own.

RSS feeds, which automatically deliver updated digital content to subscribers, are gaining popularity with e-tailers. They're particularly well-suited for marketing activities that involve loyal customers checking for updates in fares, prices, availability and new items, says Charlene Li, a vice president and principal analyst at Forrester Research Inc. in Cambridge, Massachusetts. "Feeds allow customers to simply subscribe to an alert that notifies them when information that meets their criteria is available--and [they] do so without cluttering the inbox," she says.

Marketers have become more interested in RSS since the release of Internet Explorer 7. "IE7 makes it easy to bookmark the page and voil�--updates automatically appear next to the bookmark without making the user return to the website," says Li. Previously, she says, users had to right-click on the RSS link and copy the URL, go to their aggregator and start a new feed, paste the URL, and return to the aggregator every time they wanted to read their feeds.

Memorial Day Sale - Save 20%! Unlock this premium article & so much more with Entrepreneur+

Join the internet’s leading entrepreneur community with our Memorial Day sale! With your subscription, you'll get:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Use code SAVE20 at checkout.

Editor's Pick

'Catastrophic': Here's What You Should Know About the Debt Ceiling Crisis — And How a Default Could Impact Your Business
Lock
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Lock
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Lock
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Leadership

The Real Reason Why The Return to Office Movement is Failing is Revealed in New Study

There is a vivid sign of the disconnect between employees and their workplace, a glaring indication that companies need to revise their scripts to improve their hybrid and remote work policies.

Money & Finance

3 Ways to Create Multiple (Big) Streams of Income

Here are three ways to create multiple streams of income. These strategies require effort and resources but offer significant financial potential.

Legal

'That '70s Show' Star Convicted on Two Counts of Rape. He 'Drugged' His Victims.

Danny Masterson was accused of forcibly raping three women at different times between 2001 and 2003. The jury reached a verdict on two counts but was deadlocked on the third.

Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

Management

12 Good Reasons to Explain Why You Left a Job During an Interview

Not sure what to say when asked why you left your last job? Check out these reasons so that you have a great answer on your next interview.