Nobody Likes a Success Story
There's a right way to tell your story, and it isn't about sharing all your great accomplishments.

By Jason Feifer •

When you tell your story, you may be leaving out the best part.
I see this happen all the time. Entrepreneurs share their story online or onstage, or tell it to customers, investors, or people like me — and they wonder why it isn't resonating. The result isn't just a bruised ego; it is a financial liability! People connect with a story a lot more than they do with a brand or a product. If you can't tell your story right, you'll have a harder time gaining business, attention, fans, and exposure.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, get access to a ton of exclusive content and resources that will help grow your entrepreneurial mindset. You’ll find:
- Exclusive content from our network of today’s leading CEOs and business strategists
- Receive our flagship Entrepreneur Magazine - free!
- No more ads, and get access to the Entrepreneur+ homepage
- Free E-books written by our staff and other industry thought leaders