Entrepreneur Plus - Short White
For Subscribers

Why Transit Digital Out-of-Home Advertising Is Here to Stay From digital cartop screens to sophisticated measurement techniques, transit DOOH is disrupting the advertising space.

By Ibrahim Ibrahim

Opinions expressed by Entrepreneur contributors are their own.

Conventional forms of advertising — print, radio and television — are no longer the most effective channels of communication. Historically, mass advertising supposedly worked, perhaps because we didn't know any better. But in this digital age, personalization and targeting are the only things that matter. They are also the key pillars used to determine the success of any marketing campaign.

That said, conventional channels do hold their merits, and that's why marketers around the world are increasingly merging their learnings from online advertising with traditional media channels to produce a hybrid model. One successful example of that can be seen in the evolution of out-of-home (OOH) advertising, where owing largely to technological advancements, its digital format (DOOH) can now be used to send out more relevant messages on relevant occasions. The next step within the digitization of OOH is what the world has been talking about frequently these days: transit DOOH.

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

A Father Decided to Change When He Was in Prison on His Son's Birthday. Now His Nonprofit Helps Formerly Incarcerated Applicants Land 6-Figure Jobs.
A Teen Turned His Roblox Side Hustle Into a Multimillion-Dollar Company — Now He's Working With Karlie Kloss and Elton John
3 Mundane Tasks You Should Automate to Save Your Brain for the Big Stuff
The Next Time Someone Intimidates You, Here's What You Should Do
5 Ways to Manage Your Mental Health and Regulate Your Nervous System for Sustainable Success

Related Topics

Business News

'I Am Just Floored': Woman Discovers She Won $1 Million Lottery Prize While Checking Her Email at Work

Initially, she thought the email was a scam, but went to lottery headquarters and walked away with a six-figure check after taxes.

Business News

South Park Creators Spent 'Infinity Dollars' Renovating Iconic Colorado Restaurant, Set to Reopen Soon

Casa Bonita, a long-time favorite of South Park creators Trey Parker and Matt Stone, went bankrupt during the pandemic. The duo purchased and painstakingly renovated the Mexican spot "like a piece of art," Stone said.


How Leveraging External Trainers Can Advance Your Companies Growth and Talent Optimization

Discover how your organization can use external trainers to build capabilities, lower training cost and create a sustainable workforce for the future, while still delivering high-quality training and lasting results.


5 Simple Tweaks for Better Email Deliverability

Email success starts in the inbox. Learn five easy ways to tweak your strategy so you can achieve better email deliverability.

Business News

'I've Got the Bug for Business': See All of Mark Wahlberg's Entrepreneurial Endeavors, From Marky Mark and the Funky Bunch to Wahlburgers

Mark Wahlberg owns businesses in several categories, including entertainment production, apparel, fitness, and nutrition.