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Holiday Bonus Add an extra-special feature to your site, and get customers to indulge.

By Melissa Campanelli

Opinions expressed by Entrepreneur contributors are their own.

With the holidays just around the corner, now is a great time to add some special features to your website that will likely increase sales. There are four specific things you can do, according to the "2004 Online Holiday Mood Study."

The study found that the most successful website feature for driving sales during last year's holiday period was a gift-idea center (according to 56 percent of online retailers). The study, which polled 1,612 online buyers and more than 100 online retailers, also named these features as runners-up: a suggested-items page (32 percent), a clearance or sale page (32 percent), and a featured sale-item page (31 percent). Here's a closer look at how you can use each feature to benefit your e-business.

1. Gift-idea center: A gift-idea center allows consumers to browse for suggested gifts by gender, price or category. "When an internet-based seller presents me with information from a gift-idea center, it should increase my willingness to pay the e-tailer, since the company is solving a problem for me," says Robert Kauffman, a professor and e-commerce expert at the University of Minnesota's Carlson School of Management in Minneapolis.

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