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Add an extra-special feature to your site, and get customers to indulge.

This story appears in the September 2005 issue of Entrepreneur. Subscribe »

With the holidays just around the corner, now is a great time to add some special features to your website that will likely increase sales. There are four specific things you can do, according to the "2004 Online Holiday Mood Study."

The study found that the most successful website feature for driving sales during last year's holiday period was a gift-idea center (according to 56 percent of online retailers). The study, which polled 1,612 online buyers and more than 100 online retailers, also named these features as runners-up: a suggested-items page (32 percent), a clearance or sale page (32 percent), and a featured sale-item page (31 percent). Here's a closer look at how you can use each feature to benefit your e-business.

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