This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Just Be Yourself Next time you go on a sales call, don't pocket your personality at the door.

By Barry Farber

Opinions expressed by Entrepreneur contributors are their own.

Think back for a moment to your greatest sales calls. What madethem so successful? Usually, it's because the sale went sosmoothly. You did all your research, you had in-depth knowledge ofyour product or service, you set your objective for the call, youclosed and, voilà, sales success.

But there's another factor that contributed to that success:you. Because you were so well-prepared, you were able to sit backand sell from the heart.

Baseball's Yogi Berra once asked, "How can anybodythink and hit at the same time?" My question is, "How cananybody think and sell at the same time?" The best salespeopleare those who feel so comfortable with selling that they don'thave to think about what they're doing.

Editor's Pick

Related Topics

Starting a Business

New Research Reveals 4 Personality Traits That Most Wealthy Entrepreneurs Share

In the book "Rich Habits," author and CPA Tom Corley shares the daily success habits of his most successful clients.

Growing a Business

Serial Entrepreneur Turned VC Reveals 4 Numbers You Need to Know to Scale Your Company

If you're looking to attract investment or simply seeking to scale your business, there are four key numbers you should use as your guiding light.

Business News

McDonald's Is Making a Major Change to Its Burgers in 2024

The beloved Big Mac will also be getting a big makeover.

Business Ideas

This Teacher Sells Digital Downloads for $10. Her Side Hustle Now Makes Six Figures a Month: 'It Seems Too Good to Be True, But It's Not.'

When one middle school teacher needed to make some extra income, she started a remote side hustle with no physical products and incredibly low overhead. Now she brings in six figures each month, and offers courses teaching others how to do the same.

Thought Leaders

3 New Ways to Develop Laser-Like Focus

To boost focus in the face of distractions, you need a new approach to success.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.