Master Soft Selling and Hard Selling
Sometimes, closing the deal is just a matter of taking the right approach. Find out how you can master the art of the soft sell--and the hard sell.
In selling, as in martial arts, there are times when being aggressive is the only way to close the deal. At other times, though, a softer approach is the better way to go. The difference is that, in selling, our customers are not our enemies. Rather, they are our sparring partners, and the result of our interaction is that both parties should come out stronger in the end.
The Soft Sell
If you've decided that a kinder, gentler approach is what's needed to close a deal, there are three "soft" steps you can take when someone comes at you with an objection:
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
-
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
-
After He Was Fired From the UFC, This Former Fighter Turned His Passion Into a Thriving Business
-
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
-
How One Woman Turned Pandemic-Induced Boredom and a Makeshift Garage Art Studio Into a Thriving Franchise
-
Use These 4 Self-Care Rituals for More Resilience and Less Depletion
-
Shark Tank's Barbara Corcoran Wants to Invest in 'Someone Who Probably Needs a Good Shrink Instead of a Business'