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Signpost Puts a Local Spin on Social Shopping Signpost takes on Groupon as the turf war for social commerce supremacy heats up.

By Jason Ankeny

Opinions expressed by Entrepreneur contributors are their own.

Photo © Jeff Clark

Post Local Deals
Signpost is a deals aggregator with a difference. Like Groupon, the 800-pound gorilla of the social commerce segment, Signpost identifies local bargains. But it spotlights dozens or even hundreds of deals each day, and also pinpoints bargains on a neighborhood-by-neighborhood basis. Credit that kind of ground-level intelligence to Signpost's reliance on the collective consumer consciousness. Deals are discovered, shared, curated and rated by users, not negotiated by an internal sales force.

"Small businesses have a lot of great deals, but it's difficult for consumers to know what's out there and to filter the signal from the noise," says Signpost CEO Stuart Wall, who co-founded the company (then named Postabon) in 2009. "Our platform encourages customers to post the best deals in their immediate area."

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