How to Use RSS Feeds
Want to make sure your marketing message doesn't end up in your customers' spam folders? Get the word out with an RSS feed.
RSS isn't just for news junkies. Creative marketers are feeding readers everything from special offers to product promos--without risking a trip to the junk-mail folder. And this in-the-know audience is more likely to research products for purchase online--40 percent of RSS users do research online, whereas only 18 percent of non-RSS users do, according to Forrester Research's "Consumer Technographics 2005 Benchmark Study." How can you get your product in front of these hungry shoppers?
E-mail spam has ignited RSS adoption because RSS is 100 percent opt-in. Users subscribe to a reader such as Bloglines, Newsgatoror Pluck, then choose the feeds they want to receive--no spam allowed. And although Forrester estimates that only 2 percent of U.S. adults use RSS, this number is climbing quickly.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
When Her Parents' Restaurant Burned Down, This First-Generation Founder's Hot Sauce Brand Rose From the Ashes to Take on Corporate Giants
-
Not Hitting Your Goals? Here's How to Know If You Should Change Tactics or Strategy.
-
You Can Generate Your Own Viral LinkedIn Post With This Hilarious Tool
-
This Couple Lost Everything When the Housing Market Crashed. But Manifesting 'Magic' Helped Them Launch a Metaphysical Brand With 10 Stores.
-
The Best Software Solutions and Tech Providers in the Franchising Industry
-
This 18-Year-Old Student Wanted a Better Way to Keep Track of His School Work. So He Built an App — and a Business.
