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Star Power

This entrepreneur is enlisting a little help from Hollywood to meet her double bottom line.

This story appears in the November 2008 issue of Entrepreneur. Subscribe »

From the moment she came up with the idea for her Los Angeles-based clothing and accessories company OmniPeace, founder Mary Fanaro says everything just fell into place. "I believe that when you're doing what you're supposed to be doing in your life, good things happen to help you along," she says.

A former events producer in the entertainment industry, Fanaro witnessed firsthand the power of . Just before starting OmniPeace, she produced the 10-year anniversary of the Hard Rock Hotel. "There was so much celebrity support in that room," she says. "When those people say things, other people listen." So she decided to harness the influence of that strong celebrity network on behalf of a good cause.

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