JJ Ramberg is the author of It's Your Business, host of MSNBC's Your Business and founder of GoodSearch.com, a Yahoo-powered search engine that donates to charity with each search.
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Starting a Business
Sure, you need to tell people "what" you do. But they'll be far more interested in "why" you do it, says TV host and entrepreneur JJ Ramberg.
One entrepreneur turned his desire for cultural preservation into a booming business.
Thanks to Mark Laska, the urban jungle is getting a little greener.
By spurring change, Tom Kemper made himself a nice chunk of it.
Blake Mycoskie found his inspiration in the needs of others and created a booming shoe business in the process.
For some, starting a business is all about natural beauty.
Lisa Knoppe Reed has a very unique work force. "They feel lucky to have a job, and I feel lucky to work with them," she says.
Bruce Poon Tip has a basic motto for people interested in booking a vacation with his company: "If you want to travel and have all the comforts of home, I suggest you stay at home."
You'll never catch Andy Keller answering "plastic" to the "Paper or plastic?" question at the grocery store. As a matter of fact, you won't hear him answering "paper," either.