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Struggling to Focus? Here's Advice From World-Renowned Brain Coach Jim Kwik Hint: remove this one word from your vocabulary.

By Jason Feifer

This story appears in the June 2021 issue of Entrepreneur. Subscribe »

Amy Lombard

Focus begins in the morning, Kwik says. And most entrepreneurs destroy it by reaching for their phones.

"When you wake up, you're in this relaxed state of awareness — it's the most relaxed you'll feel the entire day," he says. "When you pick up your device, you're rewiring your brain for two things — for distraction, and then something even worse, reaction."

Kwik says that we understand the word focus all wrong. It is not something one person is naturally better at than another, or that waxes and wanes throughout the day. "Focus is not something you have," Kwik says. "Focus is something you do."

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