Entrepreneur Plus - Short White
For Subscribers

Success Must be Measured 4 key metrics can help you determine if your brand-building is working.

By John Jantsch

Opinions expressed by Entrepreneur contributors are their own.

There's an old saying in business that you can only improve that which you measure. It makes sense that if you set a goal to improve your performance or grow your revenue, you must keep track of how you're doing to know if you're moving toward that goal.

There are certain marketing elements every startup entrepreneur should track to grow and become more profitable. The key indicators are leads generated, leads converted, average dollar per transaction and average number of transactions per customer.

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

Related Topics

Cryptocurrency / Blockchain

Why the Next Crypto Bull Run Will Be Like Nothing We've Ever Experienced

We are on the precipice of what could be the greatest transfer of wealth that has ever happened in human history.

Business News

Gen Z's Main Career Aspiration Is to Be an Influencer, According to a New Report

Over half of Gen Z individuals surveyed expressed a desire to become influencers, compared to 41% of adults from other age groups.

Business News

Disney Is Investing a Massive Sum to Expand Its Theme Parks and Cruises

The company made the $60 billion revelation in an SEC filing earlier this week.

Business News

Sam Bankman-Fried's Parents Sued by FTX Over Alleged 'Misappropriation' of Millions

FTX has initiated a lawsuit against the parents of its founder, Sam Bankman-Fried, in an attempt to recover millions of dollars that the company alleges were fraudulently transferred and misappropriated.

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

Too many entrepreneurs are counting too heavily on a company exit for their eventual 'win.' Do this instead.