The Importance of Building Personas for Your Business
Personas are crucial to maximize the effectiveness of your marketing budget. Find out how exactly they can help your business and why you should take the time to build them.

By Rocco Baldassarre •
Opinions expressed by Entrepreneur contributors are their own.
A business persona can be defined as the profile of a product's typical customer. Each business can have multiple personas and they should be at the center of the whole marketing strategy.
Most of the time, the rush to get a product to the market or the assumption that a business knows its own customers leads to expensive mistakes. In the best-case scenario, businesses are still profitable but might be overpaying on conversions for not having a persona built.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve