What You Should Know When Mapping Your 2021 Marketing Strategy Keep ahead of any surprises that pop up throughout the year.

Marketers in nearly every industry were forced to throw out their playbooks in 2020 because of the global health crisis. People's daily lives were changing, so brands needed to try new things to reach audiences stuck at home. Unsurprisingly, internet videos emerged as the best channel for capturing an increasingly online audience.

Data from Voices supports this claim, revealing 199% growth in this category in 2020. And, according to the Voices 2021 Annual Trends Report, videos are the top rising projects for creative professionals. Many people have more time to consume video content now that they're working, living and playing at home. While marketers adapt their strategies to meet their target audiences' needs and behaviors, they also create more competition than ever in the digital world.