For Subscribers
What's Behind the Branded Podcasts That Don't Sound Like Ads Companies looking for branded podcasts go to Pacific Content.
Podcasts will attract 98 million sets of ears this year -- double the number from 2009. But their ads are supereasy to skip. Four ex-radio producers formed Pacific Content to fix that problem: They create branded podcasts for companies such as Slack and Shopify, which are so good that listeners won't treat them like ads. Its founders explain how:
Steve Pratt: "The future of the media business is teaching brands to act more like media companies. When Serial came out in 2014 and podcasting rose, we realized there's a massive market void in branded content."
Memorial Day Sale - Save 20%! Unlock this premium article & so much more with Entrepreneur+
Join the internet’s leading entrepreneur community with our Memorial Day sale! With your subscription, you'll get:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
Use code SAVE20 at checkout.
