Why Bigger Isn't Better for Logo Design Designing logos can be tricky. Designing logos for mobile apps can be downright confounding.

By Matt Villano • Dec 27, 2012

Opinions expressed by Entrepreneur contributors are their own.

As Americans, we're conditioned to assume that bigger is always better. Bold, bombastic, intrinsic value--bigger stuff packs more punch!

But in the world of logo design--particularly among those who create logos for mobile apps--big is the enemy. Instead, the goal is to convey the power and reliability of your brand in an image the size of a piece of Chex cereal.

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