Entrepreneur Plus - Short White
For Subscribers

Why Bigger Isn't Better for Logo Design Designing logos can be tricky. Designing logos for mobile apps can be downright confounding.

By Matt Villano

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

As Americans, we're conditioned to assume that bigger is always better. Bold, bombastic, intrinsic value--bigger stuff packs more punch!

But in the world of logo design--particularly among those who create logos for mobile apps--big is the enemy. Instead, the goal is to convey the power and reliability of your brand in an image the size of a piece of Chex cereal.

The marketing team at HitFix, a Los Angeles-based entertainment news company, learned this last year when they set out to create a logo for the Android version of an iPhone app they had published in 2009. Business development manager Dave Huff says the goal was to upgrade the iPhone app's logo into something sharper--familiar enough to register with veteran users but eye-catching enough to dazzle newbies as well.

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

Related Topics

Franchise

Free Webinar | November 8: Unlocking Financial Freedom: The Side-Hustle Franchise Path

Your aspirations to have an additional source of income can become a reality as a side-hustle business owner — and this free webinar will show you exactly how to do it. Register now →

Business Plans

Unlocking Growth — The Power of KPIs in Driving Franchise Brand Success

Why it's critical to track your franchise goals and objectives.

Business Models

Pros or Pretenders? How to Choose a Reliable PR Agency in 6 Steps

With a multitude of names vying for clients' attention, how can you be certain that you're selecting a dependable PR contractor?

Business News

These Great-Grandparents Booked 51 Back-to-Back Cruises Because It's 'Cheaper Than a Retirement Home'

Retirees Marty and Jess Ansen hopped on a cruise ship nearly two years ago and never left.

Business Culture

3 Valuable Business Lessons from Harvard's Unabomber College Reunion Controversy

In 2012, Harvard mailed out a questionnaire to its alumni. One of their alum, Theodore Kaczynski (The Unabomber), mailed back a response from prison... and Harvard published it, hurting their reputation. Here are three business risk mitigation lessons to learn from the debacle.