Why This Online Clothing Company Started Sharing Its Profits With Brick-and-Mortar Stores
To calm the nerves of traditional shops and department stores (and grow their customer base), Ledbury made a drastic offering.

By Stephanie Schomer •

When the online-only men's apparel brand Ledbury launched in 2009, it was like many online-only brands: It offered high-quality products at a competitive price, because it cut out the retail middleman. But then something unexpected happened. "People were walking into department stores and menswear stores asking for Ledbury shirts," says Paul Trible, co-founder and CEO of Ledbury. And some brick-and-mortar retailers wanted to carry the brand.
Related: Entrepreneurship in Retail? You Got It, Just Follow These 5 Simple Rules!
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, get access to a ton of exclusive content and resources that will help grow your entrepreneurial mindset. You’ll find:
- Exclusive content from our network of today’s leading CEOs and business strategists
- Receive our flagship Entrepreneur Magazine - free!
- No more ads, and get access to the Entrepreneur+ homepage
- Free E-books written by our staff and other industry thought leaders