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More People Will See Your Social Media Posts Than You Think Keep on posting, even when it hurts.

By Terry Rice

This story appears in the July 2023 issue of Entrepreneur. Subscribe »

Q: People tell me to post regularly on LinkedIn, but nobody's reading. Should I just quit? — Derek, Austin

This article could flop. You might not even get past the first paragraph. That's just a fact of life for anyone who writes anything. But it's not a reason to stop.

Let's start with some assumptions. You're probably not a professional creator. Maybe you're posting to grow your brand and revenue. At this point, you're a little embarrassed by how poorly you're doing, looking at the opportunity cost of it, and thinking that your time is better spent elsewhere.

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