Your Site + SEO = High Search Rankings If search engines can't find you, neither can customers. Build your site right.
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Your web startup needs to cut through the clutter and reel in customers, and search engine optimization (SEO) can be just the ticket. SEO helps improve your search rankings so your website shows up higher on Google, Yahoo and other popular search engines. "SEO is really [fundamental]. It should be a line item when you're developing your website," says Greg Bozigian, founder and chief media officer of new media marketing company Visionary View.
SEO is about attracting quality leads and buyers ready to make a purchase. Here are six tips for getting the most out of an SEO initiative, according to SEO expert Steve Wiideman: