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Your Site + SEO = High Search Rankings If search engines can't find you, neither can customers. Build your site right.

By Amanda C. Kooser

Opinions expressed by Entrepreneur contributors are their own.

Your web startup needs to cut through the clutter and reel in customers, and search engine optimization (SEO) can be just the ticket. SEO helps improve your search rankings so your website shows up higher on Google, Yahoo and other popular search engines. "SEO is really [fundamental]. It should be a line item when you're developing your website," says Greg Bozigian, founder and chief media officer of new media marketing company Visionary View.

Know Your Tools

You'll hear a lot of jargon around SEO. This glossary will keep you in the know.

Black hat SEO: Using unethical SEO techniques to boost rankings. Can result in the banning or penalizing of a site by search engines

Keyword stuffing: Using keywords over and over again in an attempt to artificially inflate your search rankings

Organic search optimization: Nonpaid methods of SEO that naturally boost your search engine rankings

Pay-per-click advertising: A paid search approach to SEO that lets you buy ads on search engines. Usually used in conjunction with organic SEO

Search engine marketing (SEM): A blanket term for paid and organic search optimization methods

SEO is about attracting quality leads and buyers ready to make a purchase. Here are six tips for getting the most out of an SEO initiative, according to SEO expert Steve Wiideman: