You're Not Approachable Enough. Let's Fix That.
Potential clients can't hire you if they can't find you. Build a bridge to yourself -- and to your business.
By Jason Feifer •
I won't name names, but there's someone missing from this issue of Entrepreneur. I'd found a piece they'd written, liked their work, and planned to assign them a story for the magazine … but I couldn't find their email address online. They have no website. Their social media channels offer no way to get in touch. So I moved along to someone else instead.
Why'd I give up so fast? Because the way I see it, that person's job is to make themselves easy to work with. And I'm not going to spend my time doing someone else's job for them.
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