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4 Expert-Backed Public Speaking Tips for Entrepreneurs Remember, your opening is king. It's crucial to engage and capture people's attention from the start.

By Aytekin Tank

Opinions expressed by Entrepreneur contributors are their own.

"Aytekin, I have no idea what he's saying," my friend Sam whispered under her breath. We were watching a lengthy slide presentation at a business conference, and nearly every word coming out of the presenter's mouth was laced with jargon.

He used terms like core competency, low-hanging fruit, and gain traction. The slides themselves were also hard enough to decipher, full of figures and stats.

What we desperately needed at that moment was a translator to put all of this into some kind of understandable context. As a CEO, I've become accustomed to attending more presentations like these than I'd prefer. It's one of the biggest hurdles I've seen in the business world: leaders struggling to break down their thoughts into easy, translatable ideas.

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