A Dorm-Room Startup on an Environmental Mission A student entrepreneur vows to make an environmental impact with his online wedding invitations.
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Sam Franklin is not engaged to be married, but he spends most of his time thinking about wedding invitations.
In fact, the Seattle native, a marketing and entrepreneurship major at Washington University in St. Louis, is all about the bridal business. He started Greenvelope, an upscale electronic invitation service for formal events, from his dorm room in late 2010. Franklin, 21, got the idea after reading in USA Today that couples sent 1.2 million electronic wedding invitations in 2008 via Evite.com.