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After 90 Meetings in 90 Days, These Founders Finally Found Their Customer

After creating a potentially groundbreaking solution, two founders weren't sure whom to sell it to.

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By Stephanie Schomer

Esther Quintana

When Gil Addo's grandmother was diagnosed with a brain tumor in 1998, she traveled from her home in Barbados to Boston for surgery, where the best care was available. The treatment was a success, but for the next five years, she had to regularly repeat the exhausting trek north for post-op care from a medical specialist. Addo knew there had to be an easier way.

Related: The How-to: Figuring Out Who Your Customer Is

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