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BeachMint Carves a Retail Niche with Celebrity Appeal How Myspace veteran Josh Berman and serial entrepreneur Diego Berdakin are using personal recommendations for exclusive merchandise by celebrity design partners.

By Katherine Duncan

Opinions expressed by Entrepreneur contributors are their own.

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With a model that combines the hottest trends in e-commerce--personalized, social shopping; vertical product categories; and, most important, celebrity endorsement--BeachMint has hit on a recipe for success.

The Santa Monica, Calif.-based company, founded in 2010 by serial entrepreneur Diego Berdakin and Myspace veteran Josh Berman, offers users personalized recommendations for exclusive merchandise by BeachMint's celebrity design partners in various categories.