This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Eataly Elevates Food Retail, Tastes Success. What's Next? The New York City store is now a full-fledged tourist attraction, and the rest of the world is in the company's sights.

By Jason Ankeny

This story appears in the November 2014 issue of Entrepreneur. Subscribe »

The tourists stream in one after the other, converging from all directions. You can tell they're tourists not only by the cameras and the clothes—sweat-soaked T-shirts, faded polo shirts and drab sundresses no fashionable New Yorker would dream of wearing—but also by the goggle-eyed amazement on their faces as they drink the place in. It's almost as if they've stepped out of the Flatiron District and into another country.

Almost, but not quite. This is Eataly, the upscale food retailer and eatery that's extending the tenets and traditions of Italian cuisine to all corners of the globe. The 50,000-square-foot New York store transports the dizzying sensory delights of an old-world Italian marketplace to the largest central business district in the U.S., with a multitude of gourmet meats, cheeses, pastas, breads, produce and desserts, all artfully arranged and presented for maximum mouthwatering appeal. Many products originate from the source in Italy, others come from suppliers and vendor partners in the U.S., some are made fresh daily in-house—and all capture the essence of la dolce vita.

Eataly NYC also touts seven sit-down restaurants, each installed next to the specialty market that supplies its fresh ingredients. Seafood spot Il Pesce stands adjacent to the fishmonger, while rooftop restaurant and brewery Birreria serves a rotating menu of cask ales brewed just 30 feet away. The store houses a cooking school, spearheaded by celebrity chef (and Eataly business partner) Lidia Bastianich, as well as a complementary selection of housewares and utensils. It's a veritable theme park for foodies—Epcot for epicures, if you will—and since opening in 2010, it has emerged as one of New York's busiest shopping destinations and tourist attractions, welcoming 8,000 to 10,000 guests each weekday and 12,000 to 13,000 per day on weekends.

Editor's Pick

Related Topics

Science & Technology

Struggle Focusing at Work? These 5 Tech Products Can Put You in a 'Flow State.'

Workflow is about more than what happens at your desk


5 Ways SEO Can Help Grow a Mom & Pop Business

From tweaking your Google Business Profile to creating Instagram-able "selfie spaces," how small companies can boost search rankings just like the heavy hitters.

Science & Technology

4 Online Fraud Concerns for Retailers this Holiday Season and How to Protect Yourself Against Them

The end-of-the-year holiday season, a.k.a. the shopping season, is the time when online retailers suffer the most from fraud attempts. Being aware of the different types of fraud online retailers are exposed to is the first step in protecting against them.

Business News

An Hermès Heir Wants to Give Half His $12 Billion Fortune to His Gardener—and Lawyers Are Going Nuts

Nicolas Puech, the grandson of Hermès' founder, intends to legally adopt the 51-year-old former groundskeeper as his son, ensuring he inherits his billions.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.