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How Do You Bring Innovation to Market?

This story appears in the June 2014 issue of Entrepreneur. Subscribe »

The rise of the World Wide Web in the 1990s heralded an age of , enabling us to make nearly every kind of interaction better, cheaper and faster.

Investors have been rewarded for funding big, game-changing ideas during this era. Yet many of these innovations have been relatively modest concepts. Being first has been key: Test your idea, fail early and pivot until you have arrived at something that captures the popular imagination.

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