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How Greats Footwear Puts Its Best Foot Forward

This story appears in the August 2015 issue of Entrepreneur. Subscribe »

Greats is not your father's startup, but chances are Dad will dig its , just like you do. The company's approach to timeless classics like high-tops, slip-ons and chukkas is both stubbornly traditional and refreshingly modern, translating to products perfectly suited for stylish, sophisticated gents of all ages.


"The name of our company is very relevant to our design concept," says Greats co-founder and CEO Ryan Babenzien. "We said, "Let's pick the greatest silhouettes in men's and footwear, and design our DNA into them.'"

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