How Never Summer Shredded the Snowboard Industry With Innovation

The 15-year-old company was chugging along before its founders chucked long-held conventions and completely reconceived the design of the snowboard.

By Jennifer Wang • Nov 22, 2011

Opinions expressed by Entrepreneur contributors are their own.

Tracey Canaday grabs a snowboard from several propped haphazardly against the wall of a large, cluttered office in the headquarters of Never Summer Industries, located in the shadow of the Rockies just a few miles north of downtown Denver. He lays it on a table so the contours at its base are visible. This, Canaday says, "is the most innovative board we've ever built."

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