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How One Deal Transformed Bozeman Into a Startup City With Global Aspirations

This story appears in the August 2015 issue of Entrepreneur. Subscribe »

In 2012, Oracle bought Bozeman, Mont.-based software company RightNow Technologies for $1.8 billion and single-handedly reset both locals' and outsiders' perceptions of the university town (population 40,000) and its opportunities.


When programmer Greg Gianforte moved to Bozeman 20 years ago to launch RightNow, he had a theory that he could build a successful company anywhere, thanks to the advent of the internet. He was right. That event proved to be a watershed moment for this 151-year-old city.

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