How Product Hunt Rose to the Top The website attracts hundreds of thousands of readers monthly. Find out why.

Imagine a place where you can find the next cutting-edge soft-ware tool or business app that will streamline your operations, enable you to enter a new market or give your business a competitive edge. That place already exists. It's a year-old website called Product Hunt, and according to its 28-year-old founder, Ryan Hoover, its purpose is to serve as a launch pad for new, mostly untested ideas.

In 2013 Hoover was working as a product manager at Playhaven, a mobile gaming company, when he launched Product Hunt as an informal e-newsletter for friends to find and share shortcuts to tech-development issues.

"Whenever I faced a problem, I always thought, There must be something out there that already does what I need to do," he recalls. And for the most part there was—he just needed to find it.