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How This Beer Growler Went From Concept to Market

This story appears in the October 2015 issue of Entrepreneur. Subscribe »

Entrepreneurs: GrowlerWerks founders Shawn Huff, Brian Sonnichsen, Evan Rege and Chris Maier created uKeg, a portable, pressurized growler (a container for transporting craft and other beverages).

GrowlerWerks | Facebook
The vacuum-insulated uKeg growler.

"Aha" moment: The founders—who are based in , Ore. (where else?)—were lovers of craft beer but not of traditional glass growlers, which can let brews go flat, warm and stale, leading to the discarding of limited-edition IPA (the dreaded "drain pour"). The team searched in vain for a pressurized growler that would keep beer fresh and cold.

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