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How This Entrepreneur Paid Off $400,000 Without Closing His Business

A struggling pediatrician reshapes himself into an entrepreneur and builds a healthcare powerhouse.

Jesse Dittmar
Each of Cohen’s offices replicates his signature quirky style, which helps cut costs.

Opinions expressed by Entrepreneur contributors are their own.

From the outside, fit and photogenic French-born physician Michel Cohen was on his way to becoming the 21st century's answer to Dr. Spock. In the early 2000s he ran Tribeca Pediatrics, a smart, hip, high-quality New York City practice that catered to the neighborhood's smart, hip parents, whose children he saw in his signature quirky medical office -- think Pee-wee's Playhouse meets a Wes Anderson film set. The media loved him and parents appreciated his common sense, low-intervention medical approach to children's health.

Things were going so well that he opened up another office in Brooklyn.

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