For Subscribers

How to Build Up Your Willpower Muscle.

Steely resolve and self-control can usher an entrepreneur past the inevitable challenges to long-awaited rewards. But how best to tap into the secret weapon of willpower?

By Joe Robinson


Opinions expressed by Entrepreneur contributors are their own.

After four years of pushing the proverbial rock—or in his case, frozen burrito—up the entrepreneurial hill, Mike Adair could finally see progress. Sales for his Red's All Natural burritos had grown to the point that he needed a big manufacturing partner to scale up production. A months-long search led to a new factory—and then a blindside tackle by Murphy's Law.

"We realized that they had overpromised and didn't have the ability to do a fraction of what we needed," says Adair, who launched his company, which is based in Franklin, Tenn., on a hunch that the world needed an all-natural burrito, just like the ones his wife made. "They were shorting at least half our orders, and our retailers were threatening to throw us out. We were almost out of money. It was a pretty dark time. I wasn't sleeping. I think I aged 10 years in those four or five months."

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, get access to a ton of exclusive content and resources that will help grow your entrepreneurial mindset. You’ll find:

  • Exclusive content from our network of today’s leading CEOs and business strategists
  • Receive our flagship Entrepreneur Magazine - free!
  • No more ads, and get access to the Entrepreneur+ homepage
  • Free E-books written by our staff and other industry thought leaders

Related Topics

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Everything You Need to Know About Franchise Law
Business News

Report: Amazon, Jeff Bezos Eyeing Purchase of AMC Theaters

AMC operates 600 theaters across North America, Europe, and the Middle East.

Growing a Business

Scaling Made Easy: How to Scale Your Business like a Fortune 500 Company

Once you have the night-vision skills of Fortune 500 restaurants, scaling becomes effortless. Here are 3 ways to scale, hidden in plain sight.


Streaming TV Is the Future of Advertising — Without Breaking the Bank

Today's consumers expect personal, impactful ads. There's an advertising method that can get you there for half the price, making it the next frontier in digital advertising.

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.