How to Make a Scene
Ace Hotel founder Alex Calderwood did it by transforming his company into a lifestyle brand. Meet the man who set a new industry standard with the ‘it’ hotel.
Opinions expressed by Entrepreneur contributors are their own.
Related Content
Building a Business
I Quit My High-Powered Banking Job to Chase a Different Version of the American Dream — Now I’ve Helped 80,000+ Do the Same
I walked away from my career at Goldman Sachs to find fulfillment. I found my calling helping others build their dreams.
By John Hu
Building a Business
This Dad’s Side Hustle Led to $80 Million a Year: ‘My Only Startup Costs Were a Laptop and Internet’
Ted Raad, 37, drew on his negotiation skills to start a business.
By Amanda Breen
Business Ideas
How ‘Hidden Entrepreneurs’ Are Quietly Revolutionizing Real Estate, One Building at a Time
Discover why some of the most impactful entrepreneurs don't have "founder" titles, but are already on your payroll.
Building a Business
Your Office Space Tells Employees How Much You Value Them. Here’s How to Ensure It’s Making the Right Statement.
Here's how intentional office design boosts productivity, removes friction, strengthens culture and quietly communicates forward-thinking leadership.
By Arpit Jain
Tech
Why Testing AI for Safety Is Necessary — But Still Not Enough
After years of watching smart teams mistake sampling for safety, I no longer ask how many AI tests we ran, only which failures we have made impossible by design.
By Neel Somani
Business Branding
4 Personal Branding Trends for Gen X CEOs in 2026
Gen X CEOs who win at personal branding are moving away from generic, AI-written visibility toward a strategic approach that prioritizes depth, intention, trust and quality over volume.