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How to Turn Blind Spots From Your Enemy Into Your Most Important Asset Everyone has blind spots — but ignoring them won't make them disappear. Instead, try identifying them and learning to work with them.

By Aytekin Tank Edited by Kara McIntyre

Key Takeaways

  • Blind spots in business aren't inherently negative; they can be transformed into opportunities for growth and innovation.
  • Identifying blind spots requires seeking diverse perspectives and maintaining a growth mindset instead of succumbing to defensive reasoning.
  • Understanding and addressing your blind spots by seeking counsel and embracing discomfort can convert potential weaknesses into strengths.

Opinions expressed by Entrepreneur contributors are their own.

The internet is filled with articles warning us about the perils of blind spots. How to overcome them, conquer them, avoid them; or more forebodingly, how they can lead to your company's downfall.

While it's true that ignoring them can cause problems, blind spots are not inherently bad. Anatomically, a blind spot is a place in your retina that connects to your optic nerve, a sort of ocular no-man's land devoid of light-sensitive cells.

What's interesting about this isn't the blind spot itself, but the way our minds compensate for them. The right eye has a different blind spot than the left eye, and each supplies its own information to the brain, which fills in whatever's missing with what it thinks should be there. This sort of patch job is why we don't have noticeable holes in our vision. But that information also isn't 100% accurate.

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