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Is the U.S. Still Hungry for Meal Delivery Services? Meal kits have taken off in a big way. But are there too many cooks in the kitchen?

By Corie Brown

This story appears in the December 2015 issue of Entrepreneur. Subscribe »

Dan Forbes

This article is part of our Trends 2016 coverage.

Home delivery of freshly prepared meals, meal kits and provisions took off in 2015, with dozens of new ventures kicking into gear, each with its own spin on convenient, healthful food. Get ready for a shakeout in 2016: Too many concepts supported by too little market research have been funded with too much money. It's a scramble already.

Good Eggs, a farm-to-home grocery-delivery service with $50 million in venture funding, laid off 140 of its 300 employees at the end of the summer, shuttering its service in Los Angeles, New York and New Orleans to focus on San Francisco, where it launched in 2011. Customized food delivery "is really challenging to do right," says a Good Eggs rep. "We scaled up too quickly, before we were a proven success."

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