The Important Pivot That Built This One-of-a-Kind Travel Marketplace
She sought to solve one problem, but discovered a bigger one in the process.
By Ashlea Halpern •
Opinions expressed by Entrepreneur contributors are their own.
Travel can spark unexpected businesses, and Alyssa Ravasio started hers after a failed trip to Big Sur. Her story, as told to Ashlea Halpern:
I wanted to spend New Year's Eve of 2012 somewhere quiet and beautiful, but I couldn't believe how difficult it was to find a campsite by the ocean. There are websites for county parks, state parks and other federal land, but there's no easy way to search them. Eventually, I found Andrew Molera State Park in Big Sur, Calif. I arrived and began setting up my tent, and then realized everybody had a surfboard and a wetsuit. I walked to the beach and saw one of the most beautiful point breaks of my life. It was so frustrating, because I could have brought my surfboard -- but I'd spent hours reading about the campground, and not one source mentioned this perfect wave!
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, get access to a ton of exclusive content and resources that will help grow your entrepreneurial mindset. You’ll find:
- Exclusive content from our network of today’s leading CEOs and business strategists
- Receive our flagship Entrepreneur Magazine - free!
- No more ads, and get access to the Entrepreneur+ homepage
- Free E-books written by our staff and other industry thought leaders
