Why We Buy Souvenirs The trinkets, tchotchkes and T-shirts that say, 'I was there.'
By Bruce Schoenfeld •
Opinions expressed by Entrepreneur contributors are their own.
The Indiana Pacers cap I'm wearing might make you think I'm a fan of that long-suffering team. My bright-orange Ragin' Cajuns T-shirt hints at roots sunk deep in the bayou. And nobody would own a Multnomah Athletic Club hoodie if they hadn't at one point frequented that Portland, Ore., facility, right?
Well, no. I have no affiliation whatsoever with Indianapolis, southwestern Louisiana or the Pacific Northwest. I own those items only because I recently made business trips to those places. And whenever I travel on business, I can't help coming home with souvenirs.
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