For Subscribers

Why We Buy Souvenirs

The trinkets, tchotchkes and T-shirts that say, 'I was there.'

learn more about Bruce Schoenfeld

By Bruce Schoenfeld

lizkauff.com

Opinions expressed by Entrepreneur contributors are their own.

The Indiana Pacers cap I'm wearing might make you think I'm a fan of that long-suffering team. My bright-orange Ragin' Cajuns T-shirt hints at roots sunk deep in the bayou. And nobody would own a Multnomah Athletic Club hoodie if they hadn't at one point frequented that Portland, Ore., facility, right?

Well, no. I have no affiliation whatsoever with Indianapolis, southwestern Louisiana or the Pacific Northwest. I own those items only because I recently made business trips to those places. And whenever I travel on business, I can't help coming home with souvenirs.

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