'J Curve' and Other Buzzwords Investors Don't Want to Hear Don't hide behind jargon. Seasoned investors know B.S. when they hear it.
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Some management consultant buddies of mine have a game they play at the bar: Whoever uses the phrase "core competency" at any point gets stuck with the tab.
Apparently, that phrase is pretty played out when it comes to advising Fortune 500 companies. My friends claim it is used when a consultant really doesn't have anything else to say.