Expert Picks How do the pros invest their money? We turned to two of today's hottest investment sources to find out.
Opinions expressed by Entrepreneur contributors are their own.
The Motley Fool Investment Guide (Simon & Schuster) is a bestseller; their Motley Fool forum on America Online is one of the most popular investment forums in the online world. Their basic principle: Invest for the long term to avoid excessive taxes and brokerage commissions and the anxieties of a daily fixation with money.
1. Microsoft: While most businesses turn after tax profits of 5 cents on every dollar, Microsoft consistently earns 25 cents to the buck. It has nearly $7 billion in the bank, no debt and excellent prospects for 1997.
Why all that cash? Microsoft has low upfront costs, no heavy manufacturing equipment, controls the consumer-technology platform, may soon dominate the Internet and, most important, does not confuse sales growth with earnings growth.
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