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Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. Described as luxurious, having a bold and daring personality, being tough and strong as well as safe and powerful, Cadillac has maintained an iconic presence for over 85 years in the Middle East.
The Cadillac portfolio in the Middle East features award-winning passenger cars ATS, CTS and XTS as well as the SRX crossover and Escalade SUV. In 2016, the First ever CT6 prestige sedan and XT5 luxury crossover will join the portfolio. Cadillac also offers customers a high-level aftersales service experience through the Premium Care Program which includes 4 years of free scheduled service (or 100,000 km), 24-hour roadside assistance, as well as 4 years warranty (or 100,000 km). For more information, please visit www.cadillacarabia.com.
This year's edition of the Dubai International Motor Show (DIMS) saw iconic automotive brand Cadillac showcase its Escala concept car for the first time in the Middle East.
Having made its way to the Middle East, in partnership with automobile maker Cadillac, the travelling exhibition is taking place at Dubai Design District (d3) until December 16, 2017, and is open to all from 12:00 noon to 9:00 p.m.
Cadillac Middle East MD Christian Soemmer On How The 115-Year-Old Brand Is Still Making Waves Globally
It's one thing to be an iconic luxury auto brand; it's another thing altogether to be an iconic luxury auto brand that can boast of a 16-month run of consecutive growth.
For a brand that has been in the Middle East for 85 years, it's safe to say that iconic luxury auto brand Cadillac knows a thing or two about the passions that drive the people of the Arab world, and its newest marketing campaign looks to be a testament to this.
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