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Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. Described as luxurious, having a bold and daring personality, being tough and strong as well as safe and powerful, Cadillac has maintained an iconic presence for over 85 years in the Middle East.
The Cadillac portfolio in the Middle East features award-winning passenger cars ATS, CTS and XTS as well as the SRX crossover and Escalade SUV. In 2016, the First ever CT6 prestige sedan and XT5 luxury crossover will join the portfolio. Cadillac also offers customers a high-level aftersales service experience through the Premium Care Program which includes 4 years of free scheduled service (or 100,000 km), 24-hour roadside assistance, as well as 4 years warranty (or 100,000 km). For more information, please visit www.cadillacarabia.com.
This year's edition of the Dubai International Motor Show (DIMS) saw iconic automotive brand Cadillac showcase its Escala concept car for the first time in the Middle East.
Having made its way to the Middle East, in partnership with automobile maker Cadillac, the travelling exhibition is taking place at Dubai Design District (d3) until December 16, 2017, and is open to all from 12:00 noon to 9:00 p.m.
Cadillac Middle East MD Christian Soemmer On How The 115-Year-Old Brand Is Still Making Waves Globally
It's one thing to be an iconic luxury auto brand; it's another thing altogether to be an iconic luxury auto brand that can boast of a 16-month run of consecutive growth.
For a brand that has been in the Middle East for 85 years, it's safe to say that iconic luxury auto brand Cadillac knows a thing or two about the passions that drive the people of the Arab world, and its newest marketing campaign looks to be a testament to this.
Under his leadership, LuLu Financial Group today is a global non-banking financial institution with 132 branches around the world and over 1,500 employees onboard the enterprise.
Shailesh Dash shares the key to finding the right people and building a great set of team for an enterprising business.
Having deployed over half a billion dirhams in technology and e-commerce investments across the GCC, Gulf Capital is one enterprise that is making no secret of its concerted focus on the region's digital economy.
Ahmed El Alfi explains the reasons behind his unwavering support to entrepreneurs across the MENA region.
Dubai Women Establishment (DWE) is leading the global effort to foster women's leadership.
This business leader believes that his enterprise's strength is in the ability to cater for the changing needs of clients, businesses and markets in which they operate.
Here's a media exec who's well-versed with the changes happening in his sector, and he is making sure that his firm –a pioneering marketing services group in its own right- is in tune with the trends that are manifesting themselves in the MENA locale.
Lessons learnt at this year's Achieving Women Forum- a dialogue that focuses on how women can reimagine their value (and business values) to "hack" female empowerment paradigms, and incentivize real change.
A few of the attendees at Entrepreneur Middle East's 2017 Achieving Women Forum discuss women in the workplace today, and how they are striving ahead inspite of the challenges that may be in their way.
"We have always been dreamers. We've been a symbol of the future, a standard, a star."
Smart customers will also judge your brand and your products based on the experience they receive.