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6 Ways to Harness the Power of Review Sites A review site is a great way for your business to get discovered online, but it can also bring inaccurate criticism.

By Paula Andruss

This story appears in the July 2014 issue of Entrepreneur. Subscribe »

When Kevin Peak opened CaJa Popcorn in 2012, he knew social media would be an important component of his marketing plan. In addition to creating a website and establishing a presence on Facebook, Twitter and Instagram, he looked to online review sites such as Yelp and Urbanspoon to gather reviews and increase visibility for his gourmet popcorn company, which operates an Atlanta retail outlet and sells its products online.

"Enough people use those sites that I knew it was important for me to get my name on them to tell my story," Peak says. "They give you the ability to include information like your hours and some photos, both of which are key to getting customers to stop in."

Keeping up with the comments: Kevin Peak of CaJa Popcorn.
Keeping up with the comments: Kevin Peak of CaJa Popcorn.
Photo © Raymond McCrea Jones

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