An All-in-One Mobile Marketing Tool Advertisers can get check-in, discounting and social media marketing in one neat little package.

If you want a cutting-edge approach to product marketing in 2011, you have a lot of choices. You can utilize a mobile location-based service or check-in app. You can craft a Groupon-style daily deal. Or you can sign on to Facebook, Twitter and foursquare and fish for fans, friends and return customers.

Why not do all three? You can do that piecemeal, of course, but the WeReward marketing platform intersects with all the new models.

WeReward, the 17-month-old offering of online and mobile marketing company Izea, allows consumers to earn points that are equal to cash for completing tasks like checking in at a store, taking a photo of a product and, ideally, actually buying the product featured through a WeReward sponsorship.